Product Guide
The right chiropractic product can increase your revenue and your patient
visit average. Product manufacturers are hard at work making sure there’s
a product to address every practice’s and every patient’s needs.
In our special section on new products, you’ll find a sampling of the
latest products that can build your practice, help patients sleep better and
rehabilitate patient injuries.
Lotions and Gels
Orthogel Cold Therapy
Info: (866) 456-4687 or orthogel.com
Orthogel Advanced Cold Therapy Pain Relief Gel is a topical analgesic designed
for temporary pain relief. Providing deeper, longer lasting relief, Orthogel
is also thought to enhance the effects of professional massage therapy, electrical
stimulation and ultrasound treatments. Created from high-quality FDA compliant
ingredients, Orthogel is greaseless, stainless and odorless. The product is
available in a variety of sizes and dispensers, from 4-ounce jars to roll-on
applicators and gallon-sized pump dispensers designed for clinical use.
Kool ‘N Fit Spray
Info: (800) 852-5665 or koolfitamerica.com
Providing pain relief to sensitive areas like the neck and back, Kool ‘N
Fit Pain Relieving Spray begins working on contact. The product can be sprayed
on problem areas to keep tight muscles relaxed and extend the benefits of a
chiropractic visit long after the appointment. Made from all natural herbal
ingredients, Kool ‘N Fit stimulates blood flow to relieve the feeling
of cramps and other muscular problems without causing inflammation or irritation
of the skin. Kool ‘N Fit can also be sold to patients as an extra revenue
source for chiropractic practices.
Mattresses and Pillows
SleepLogic by White Dove Mattress Ltd.
Info: (800) 218-3951 or sleeplogicusa.com
It’s estimated that we spend a third of our lives in bed—sleeping,
but also watching TV, reading, working on laptops or talking on the phone. SleepLogic,
a new brand of lifestyle mattresses from Goodman, was designed with just that
in mind so they’d be comfortable for “living” not just sleeping.
The International Chiropractors Association worked with SleepLogic throughout
the product development process. Two of the three mattresses in the line, ChiroSense
and LifeScape, are officially endorsed by the ICA.
Both the LifeScape and ChiroSense models feature SupportSense, an exclusive
zoned continuous wire inner-spring system that supports the spine in its natural
position, promoting more restorative sleep. The LifeScape models are also allergen
free, require no flipping and can be used with the SleepLogic adjustable bed
bases.
Pillo-Pedic by Foot Levelers
Info: (800) 553-4860 or footlevelers.com
Based on the latest research, product testing and customer feedback, Foot Levelers
has improved their Pillo-Pedic® pillows. The fiber-fill in the pillows has
been increased by 40 percent, providing even better neck support. As always,
Foot Levelers’ patented Sleep Cycle System provides improved spinal alignment
and stability during sleep, with improved transitions though all sleep stages
and positions.
The Therapeutica Sleeping Pillow
Info: (800) 348-5729 or therapeuticainc.com
The Therapeutica Sleeping Pillow is a company staple and an ACA recommended
way for a more comfortable and sound sleep. In five sizes, from child to extra
large, the pillows unique contours help encourage correct spinal alignment while
lying down. The Therapeutica Sleeping Pillow will even help reduce snoring by
ensuring that air passages remain unobstructed and open during sleep. All Therapeutica
products come with a 30-day money back guarantee and a five-year warranty.
The BodyPillow by Tempur-Pedic
Info: (800) 886-6466 or tempurpedic.com
The BodyPillow by Tempur-Pedic, is a new comfort pillow designed to give side
sleepers a better night’s rest. The pillow provides extra stability and
support to the hips, knees and back, where side sleepers need it most. Made
of the same TEMPUR material in the Tempur-Pedic Swedish Mattresses, the pillow
relieves pressure and conforms to the curves and angles of the body. The BodyPillow
features a removable, washable cover and a three-year limited warranty.
Orthotics
Foreman Boot-thotic by Foot Levelers
Info: (800) 553-4860 or footlevelers.com
Patients that are employees in hazardous work sites can get increased comfort
and support with the new Foreman Boot-thotic. Designed to protect standing laborers
with intense activity levels in heavy industrial environments, the Foreman provides
protection from industrial hazards and meets or exceeds the American National
Standards Institute requirements for electric shock, impact, and puncture resistance.
It features the WorkWear for Industry Spinal Pelvic Stabilizer for custom-made
support, comfort, and protection.
Outback Sport Sandalthotic by Foot Levelers
Info: (800) 553-4860 or footlevelers.com
The Outback, Foot Levelers’ newest Sandalthotic, offers the features and
styling of a trendy sports sandal with a built-in Spinal Pelvic Stabilizer.
This lightweight, durable sandal for men and women is custom-made from a weightbearing
cast, which supports all three arches of the foot to correct the individual’s
unique postural problems. Features include a genuine nubuck leather upper, nylon
webbing side panels for extra comfort, full-length Zorbacel for shock absorption
and support and a leather-wrapped footbed for extra comfort and abrasion resistance.
The Posture Right by Neck Orthotic
Info: (586) 727-7557 or neckorthotic.com
The Posture Right by Neck Orthotic is a simple product that helps patients correct
forward head posture at home. Its traditional wedge design achieves specific
vertebral placement and it can be used at two functional angles, allowing for
staged progressive care. The Posture Right is also lightweight (it weighs just
over a pound), easy to adjust and store, allowing the patient to take a more
active role in cervical-curve correction.
Practice Management Systems
The Family Practice Systems Library
Info: (866) 532-3327 or thefamilypractice.net
Those trying to build a family wellness practice now have a product tailored
specifically for them. The Family Practice Systems Library helps doctors build,
run, staff, market and manage a congruent family wellness practice. This self-study
guide for DCs and CAs uses step-by-step systems to target families. The seven-binder
system includes a New Patient System, a Communication System, a Referral System,
a Marketing System and more.
The Next Wave Intellikit
Info: (415) 302-5922 or nextwaveseminars.com
Combining chiropractic philosophy and quantum physics, The Next Wave Intellikit
teaches stress free systems for attracting and retaining patients and restorative
body/mind techniques to keep doctors and their patients “in tone.”
Designed by a chiropractor and marketing expert, this three CD set and tuning
fork helps doctors increase their business by marketing themselves as a wellness
leader to attract and retain patients through a deeper connection. The Next
Wave Intellikit retails for $99.
The Enneagram: Self Discovery for Personal and Professional Growth
Info: (800) 451-4514 or themasterscircle.com
With his new four CD album entitled “The Enneagram: Self Discovery for
Personal and Professional Growth,” Dr. Dennis Perman describes how the
Enneagram can be used to improve “people skills,” leading to a more
fulfilling practice and life.
Perman illustrates the traits of the nine personality types and teaches how
to use this information to improve your communication and leadership skills.
The Enneagram also teaches how to discover your own personality type, which
improves your growth and development and by extension, your success.
Rehabilitation Products
Invertrac Inverted Spinal Traction
Info: (604) 270-4263 or invertrac.com
Spinal inversion has proven to be of great benefit for patients suffering from
chronic back pain. In particular, body weight traction provides relief for patients
suffering from lumbosacral disorders like disc protrusion, early scoliosis and
sacroiliac irritation. Inverted spinal traction plays a promising role in the
prevention of spinal stress, thereby promoting muscle relaxation and the three
levels of chiropractic involvement: prevention and conditioning, maintenance
and therapeutics. The Invertrac is a safe, affordable, space-efficient and comfortable
way to manage chronic lower back conditions, both at home or in the clinic.
MicroLight Laser Therapy System
Info: (866) 575-2737 or microlightlaser.com
Laser therapy is quickly emerging as an important and effective modality in
the rehabilitation market. The MicrolightLaser is a Low Level Laser Therapy
Device proven to promote healing, cell regeneration and tissue recovery, while
reducing chronic swelling and inflammation. Providing up to two inches of penetration,
the laser helps increase ATP production, Serotonin levels, deposition of collagen
and higher tensile strength of healed tissues. A great tool for chiropractors
looking to expand their practices, upon purchase, MicrolightLaser provides training,
treatment protocols, patient pamphlets, full-time scientific support, office
posters and customer service benefits.
The Stanceangle Chair and HealthPosture’s Keyboard
Info: (320) 864-4359 or anglechair.com
HealthPosture’s Stance Angle Chair and Plasma2 monitor/keyboard positioning
unit allow office workers to vary their positions throughout the day, thereby
increasing productivity, alertness and musculoskeletal health. With nearly 70
million Americans reporting upper and lower back musculoskeletal injuries and
1.8 million U.S. workers reporting work-related musculoskeletal disorders like
carpal tunnel syndrome, tendonitis and back injury, the angle chair eliminates
many such problems by allowing workers to change positions throughout the day,
using three simple controls that adjust for height, angle and leg cushion. In
addition to reducing static stress on muscles and ligaments, the angle chair
also accelerates blood and fluid flows to the brain and eliminates lumbar pressure.
Web-Slide Exercise System
Info: (800) 577-3725 or prepakproducts.com
Compact, low-cost and highly versatile, the Web-Slide Exercise System is designed
to effectively process and monitor patients undergoing rehabilitation or exercise
treatments. A combination of fixtures, exercise devices and instructional materials,
patients can begin their routine at any of the machine’s 14 anchor points.
The Web-Slide also has a Tear-Off Exercise Sheet to record exercise prescriptions,
chart progress and patient histories. Allowing patients to perform more than
50 different exercises, the device includes 10 resistance levels of tubing for
strengthening, a range of motion pulley, an assistive stretching/traction device
and a short stretch cable for strengthening isolated muscles.
Tables
Sidmar Dry Hydrotherapy Tables
Info: (800) 330-7260 or sidmar.com
Through an intricate combination of massaging heat and jets of water, Sidmar’s
Dry Hydrotherapy Tables are thought to improve circulation, relieve muscle tension
and stiffness, increase range of motion, release pressure on the nerves and
promote general relaxation. By relaxing the soft tissues with dry hydrotherapy,
manual chiropractic adjustments are less time consuming for both the patient
and the doctor, and the results are often more effective and longer lasting.
A popular practice builder, Sidmar’s Dry Hydrotherapy tables keep patients
looking forward to the cutting edge therapy and the results it yields.
Lloyd Table’s Galaxy Ultimate
Info: (800) 553-7279 or lloydtables.com
This state-of-the-art table can accommodate a myriad of adjusting positions
and chiropractic therapy procedures. Features include hydraulically controlled
elevation, tilting capability, semi-automatic manual flexion distraction and
an electronic height selector. It can be tilted at infinitely adjustable speeds
from a 70-degree position. With fully adjustable head, chest, lumbar and pelvic
cushions and a tension adjustable spring release on the chest and lumbar portions,
the Galaxy Ultimate is a valuable practice building product that can accommodate
virtually any patient or procedure.
Wellness Media
The Nutrient-Dense Eating Plan
Info: (800) 575-8890 or amazon.com
In his book The Nutrient-Dense Eating Plan (Basic Health Publications, 2005)
Douglas Margel, D.C., addresses the culture’s eating disorders and phobias
with a good dose of nutritional commonsense. Margel’s four-tiered plan
exchanges empty-calorie foods for nutrient-dense whole foods in manageable steps.
Along with the plan the book features recipes and shopping tips to help readers
prepare nutrient-dense food with confidence.
Good to Great Audiobook
Info: amazon.com or harpercollins.com
Although this best-selling book and audiobook targets business executives, it
shares universal concepts that can transform your practice. In Good to Great,
Why Some Companies Make the Leap …and Others Don’t (Harper Audio,
2001) author Jim Collins, with the help of his 21-person research team, uncovers
11 Fortune 500 companies (out of nearly 1,400) that have made the good to great
transition. Collins and his team spent five years studying this transition and
clearly maps it out in this abridged audiobook. Pop this CD set in on your way
to the office and learn Collins’ simple and commonsense approach to running
a successful business.
Dr. Mercola’s Total Health Program
Info: (847) 985-1777 or mercola.com
Boost energy. Build your immune system. Look younger. Lose weight. Dr. Joseph
Mercola’s book Total Health Program (Mercola.com, 2005) promises to do
just that and it includes more than 150 recipes. This New York Times best-selling
author explains what proportion of fats, carbs and proteins are right for your
body chemistry. Dr. Mercola uses a natural approach to improve your health and
well-being. The key to his program is eating for your metabolic type.