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Reaching the 'Silver' Lining


Life West and Dr. Gerard Clum approach a silver 25th anniversary

By Jonathan Lance

he history of Life Chiropractic College West began almost 25 years ago. There was no fanfare. There were no ceremonies. A series of quiet meetings were held. A number of legal filings completed. Almost unnoticeably, Pacific States Chiropractic College became Life Chiropractic College West. A half million dollars of funding was put in place. New persons were appointed to the college’s governing board. A new, young, president was named. Life Chiropractic College West was born.

Today, as Life West approaches its silver anniversary, the college enjoys a state-of-the-art educational and clinical facility. International recognition has come to the college and Hayward, Calif. The college’s alumni are approaching 3,500. And, the over-ranked-in-age young president is the most senior chiropractic college chief executive officer in the world, grayer, a good bit wiser and considerably more prepared for the role of president!

“The college officially turns 25 in January 2006; this year we are in our 25th year,” relates Life West President Dr. Gerard Clum, D.C. “This is a milestone for the college and for me personally,” noted Dr. Clum, “so we decided to make the most of it—celebrate our 25th year and then our 25th anniversary year!”

The Challenges of the Early Years
January of 1981 found Dr. George Anderson of Hayward, Calif., the founder of Pacific States Chiropractic College, wrestling with the demands of a dramatically changing economic environment and expectations of the educational community that were far removed from his life as a practicing chiropractor in northern California. In response, he first sought the help of Clum, who then was a faculty member and administrator at Life Chiropractic College in Marietta, Ga. The exchanges between Anderson and Clum led to a partnership with Life Chiropractic College. The dialogue was then taken up between Dr. Anderson and Dr. Sid E. Williams, founder and president of Life Chiropractic College. In the end, several members of the Board of Trustees of Life Chiropractic College were appointed to the Board of Regents of Life Chiropractic College West, $500,000 in funding was made available to the new California college, and Clum was elected president by the Board of Regents.

“The first order of business was to stabilize the college financially,” recalls Clum. This was primarily an issue of finance. “Keeping the wolf away from the door was the first issue every day,” he remembers, shaking his head with a degree of amazement. The challenges that followed involved the California Board of Chiropractic Examiners, the Veteran’s Administration, the Commission on Accreditation of the Council on Chiropractic Education, the Immigration and Naturalization Service, and a host of additional agencies, programs and demands.

In March 1983, a little more than two years following the transition to Life West, the college was awarded Recognized Candidate for Accreditation (RCA) status by the Commission on Accreditation (COA) of the Council on Chiropractic Education (CCE). This was an absolutely pivotal accomplishment for the young college.

With accreditation under their belt, the men and women of Life West began to build, grow, refine and improve their emerging institution. This was also the moment of opportunity that allowed Dr. Clum to begin to increase his role, visibility and contribution to his local community as well as in the chiropractic profession.

The Emergence of a National Leader
Following the accreditation of Life West, Clum was invited to serve on the Board of Directors of the CCE as well as the Association of Chiropractic Colleges and the International Chiropractors Association. He served on the Board of Directors of the CCE from 1983 through 1999 and then again from 2000 through 2004. He served a term as an officer of the agency and as a member of the CCE Executive Committee. Clum moved through the chairs of the Association of Chiropractic Colleges, serving in every elected office of the association. His term as president occurred during what has come to be known as the period of the “HEAL crisis.” It was this crisis that set the stage for one of Dr. Clum’s greater contributions to chiropractic education and to chiropractic students in general. “The HEAL [Health Education Assistance Loan] program was the loan of last resort for first-professional-degree students in the United States and, as a last resort, the terms of the loans were horrific,” says Clum. “It was like placing $10,000 a year on your MasterCard and deferring any payment for five years.”

Thankfully, a private-sector program was developed under Dr. Clum’s leadership that allowed for the complete phase-out of chiropractic participation in the HEAL program. In addition, the replacement program has resulted in some of the best student loan interest rates in existence being available to chiropractic students through programs sponsored by the Association of Chiropractic Colleges.

Life West continued to mature and in 1987 accreditation (as opposed to RCA status) was awarded to the college for the first time in its history. The college’s enrollment and influence continued to expand during these years. At the same time, Clum was elected to vice-president of the ICA in 1987. In 1988 he was appointed a representative of the ICA to the emerging World Federation of Chiropractic (WFC). This representation continues to this day as a member of the Council (board of directors) of the WFC representing North America/ICA. Clum has progressed through the chairs of the WFC and he presently serves as the Federation’s first vice-president.

In 1992, Dr. Clum’s contributions to the profession were recognized through several major awards presented by various organizations, including “Chiropractor of the Year” by the International Chiropractors Association.

The “Campus for the New Millennium”
The mid 1990s found the college continuing its growth while it expanded to additional facilities in the Hayward, Calif. area. In 1991, Life West relocated and consolidated its clinical facilities into the Hayward Professional Building, and in 1995 a 32,000-square-foot satellite campus was acquired in Hayward. While the additional facilities were welcome, they were all about five miles from each other! On some days faculty spent as much time traveling among the college’s three campus sites as they did teaching.

The next logical step for the college was the acquisition of a single, multi-purpose campus location that would provide for all of the programs and services of the college. This effort began in 1996 with the initiation of a “facilities plan” development process. In 1998 the plan was completed and the task turned to finding property or buildings that would provide for the needs outlined in the plan.

In 1999 a series of properties were considered. Toward the end of one afternoon real estate scouting adventure, almost as an afterthought, the soon-to-be-vacated corporate headquarters of the Mervyn’s Corporation was visited. It was a near-perfect fit between the merchandising retailer’s old home and the College’s facilities plan. A home had been found for Life Chiropractic College West.

Fifteen months and $29 million later on July 5, 2000, the first patient was welcomed at the health center on the developing campus of Life Chiropractic College West. Later in July the college hosted over 1,300 faculty, staff, students, friends, supporters and development partners to a noon-time campus dedication program hosted by Clum. Three months later on October 2, 2000, the first classes were held on the recently acquired campus.

“The development of our Hayward campus was the largest and most demanding project I have ever participated in. It was poetry in motion—hard work, superb cooperation, excellent planning and split-second timing of the execution allowed this project to be realized,” remarks Clum.

In the days since the dedication of the campus the administrative team of the college has continued its efforts to place Life West as a leader in the profession, especially in terms of educational and clinical technology. For example, the campus of Life West became the first chiropractic college campus to be 100 percent Internet accessible on a wireless basis. Soon thereafter the college led the way as the first chiropractic college to implement a conversion from film-based radiography to computed radiography. The latest step forward involves the installation of the first weight-bearing MRI system at an academic setting in North America. This breakthrough technology is expected to be providing patient evaluations, by this spring.

Over the years, Clum has participated in many community organizations and programs. His favorite effort is the Family Emergency Shelter Coalition (FESCO) of Hayward. His efforts have been recognized by the community, and he was honored in 2001 as the Business Person of the Year in Hayward. That same year, he was recognized as the Volunteer Business Person of the Year.

“The Potential That is Stretched Out Before Us”
In looking back over the history of the college, Clum has expressed his pride in “the thousands of graduates of the college who have moved to the corners of the globe to provide chiropractic care to millions of people worldwide.” One particular memory he reflected upon was “the miracle on B Street, when we went before the city Planning Commission for the entitlements needed to develop the campus. For three hours, people we have helped, people we befriended, and the people we worked with came forward and told the city fathers why having Life Chiropractic College West in Hayward was so very important to them. It truly was a miraculous evening.”

“The way I look at the first 25 years is that we are just about to hit our stride,” he says. “I am looking forward to great contributions to the profession and to humankind from Life West in the days to come. Some nights I lie in bed and get giddy over the potential that is stretched out before us.”


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