By Stephen M. Ward, D.C.
We have all heard people say that a picture is worth a thousand words, and there
is a need for chiropractors to use visual images to develop better communication
with their patients.
One way that doctors can ensure that their patients will listen more attentively
to them and respond better to their recommendations is by incorporating a computerized
educational program. With this tool, D.C.s can educate their patients to stay
on recommended care programs.
We know that seeing is believing, and 3-D animations with narrations and informative
captions are powerful teaching tools. High-resolution color graphics can make
each image and process exceptionally clear and distinct, which results in greater
patient comprehension.
Visual images help educate patients about their physical conditions, which might
otherwise be difficult to explain, especially with the time constraints found
in most chiropractic practices. By using a computer program, the chiropractor
can pinpoint a specific subject for discussion and get the point across in seconds!
Animation can be paused for more in-depth analysis and explanations.
One-On-One Instruction
As an example of how I use such a program, a middle-aged man recently came into
my office seeking help for a severe low back condition. He had never been to
a chiropractor and was apprehensive about chiropractic care.
I accessed my computerized educational program, selected a couple of sections
out of the chiropractic history archive and then displayed several medical research
studies that validated chiropractic’s effectiveness in managing back pain.
After receiving this introduction, the patient began to show some excitement.
I then demonstrated, with 3-D animation, the central nervous system and normal
nerve flow and discussed the relationship between the spinal vertebrae and internal
organs.
Noticing that the patient was leaning forward and to his left, I selected an
animation depicting a left scoliosis curve and an abnormal forward spinal curvature.
I then chose a top-view and side-view disc herniation to specifically address
his particular problem. I ended by selecting a vertebral subluxation and explained
how adjusting the spine would help restore normal nerve function.
After I had taken time to explain these topics, my new patient was eager and
excited about beginning the chiropractic care process. Since then, he has referred
his wife and daughter to my office.
Expanding Opportunities To Inform
An effective method of using a computerized educational program is to run it
on a television monitor in the waiting room. Programs are designed to educate
each patient who walks into your office, and in the waiting room they can act
as a catalyst to attract the attention of a passersby.
People have walked into my office and asked me questions about chiropractic,
based on viewing the program through my window, and they have become new patients.
Another opportunity to utilize the educational program is in the adjusting room
during the report of findings. A computerized presentation can dramatically
illustrate a patient’s particular problem found by X-ray or physical exam.
A print screen feature will enable a patient to consider his/her condition and
the recommended care program.
Graphic images from a computer program can enhance credibility when incorporated
into the report of findings. The program can be used whenever a patient asks
a question which may be more clearly answered with computer animation.
It is a very effective tool to incorporate in delivering seminars and lectures.
Recently, I used a computerized educational program to present the chiropractic
story to a large group of people. I was able to keep the attention of the audience
for three hours, and the presentation resulted in many new patients.
Furthermore, you can adapt the contents of the computer program for use in a
clinic brochure and/or a web site. This will give your patient education a broader
scope and create more exposure for your services to people who can benefit from
your care.
About the author: Stephen M. Ward, D.C., a 1989 graduate of Cleveland Chiropractic
College-Los Angeles, maintains a private practice in Long Beach, Calif. He has
developed a computerized patient education system, Spinal Dynamics. For more
information, write to him at 6530 E. Spring St., Long Beach, CA 90815; call
(888) 774-6251; or visit www. chiroman.com.
© Copyright 2002 Today's Chiropractic