Products & Services
Therapy/Treatment Products
Un-Advertising Practice Building System
Info: (800) 625-2002 or hflasch@flasch.com
Designed for chiropractors who want to spend more time adjusting and less time
selling their practice, Doctor Relations, Inc., has developed an approach that
relies more on acquiring professional patient referrals than traditional advertising
methods. Un-Advertising helps chiropractors develop and harvest new-patient
leads by actively pursuing referrals from professionals, patients and the community
using a low-profile public relations-based program.
The system focuses on four main components to practice building: building practice
PR potential, enhancing practice identity, strengthening practice positioning
and increasing the practice leadership position. Unlike advertising, which can
be expensive and unpredictable, the Un-Advertising approach helps practices
develop a high level of public exposure and word of mouth referrals in a wider
sphere of target market areas. Currently, Un-Advertising has helped give control
of new patient development back to 500 health professionals, and offers a low
price point and high return for set up.
Zonsite Patient Resource Management
Info: (866) 966-2778 or zonsite.com
Using comprehensive Internet technology, the Zonsite Wellness Community helps
students, patients, healthcare professionals and wellness product providers connect,
communicate, educate and conduct business. Zonsite enables chiropractors to create
full-service personal websites for their practices. In addition to building brand
awareness, online services include information posting, appointment scheduling,
electronic patient forms, accounting interfaces, automated appointment reminders
and billing software. By creating an Internet presence for their practice, Zonsite
helps chiropractors strengthen their bonds with patients.
Zonsite is also a one-stop destination where students can build websites and learn
from online resources, patients can get accurate and up-to-date clinical information,
and wellness product suppliers can market and sell their products directly to
their target audience.
Arbonne International’s Anti-Aging
Skin Care System
Info: (800) ARBONNE or arbonne.com
The newest revolution in healthy personal hygiene, Arbonne International’s
Anti-Aging Skin Care System is designed to prevent the harmful effects of sun
damage before they start, and help halt the “after” effects once they
are at work in exposed skin. Arbonne’s befoRE Sun line features products
with Nanospheres and other RE anti-aging elements that can be worn everyday for
maximum sun protection.
The company’s after sun, NutriMinc RE line is designed to help stop the
course of sun damage, using a specific blend of nine key anti-aging elements proven
to combat the visual signs of aging. The before and after product lines include
skin care products like face and body sunscreen, self tanner, night crème,
balancing toner and corrective eye cream.
All Arbonne cosmetics, hair and skin care products contain quality natural ingredients,
and are hypoallergenic, pH corrected and never tested on animals.
Q’Notes Chiropractic Suite
Info: (954) 680 5776, (800) 899-2468, ext 238 or qnotes.com
Designed to make chiropractic care easier and more hassle free, the Quick Notes
Chiropractic Suite is a complete documentation system for everything from SOAP
notes and patient records to billing and reimbursement coding. The suite includes
state-of-the-art hardware like the Palm Zire 72 PDA or Videx Pocket Wand (for
barcoding), as well as the Q’Link Charge Capture Solution with Mini Thermal
Printer for creating fee slips.
Also included in the package is the portable notes PDQ Thumbware or Barcoding
System, a five-user network, computerized patient records system and the Q’Power
Narrative Report Writer. The Computerized Patient Records allow chiropractors
to portably access easily organized patient records. The program is HIPAA compliant,
easy to use and has transcription tools for voice recognition and other functions.
The SOAP Notes and the Narrative Report Writer allow chiropractors to create accurate,
customized, portable patient notes and reports. The Chiropractic Suite also includes
one year of Gold Technical Support, licensing, installation and training.
ChiroSense Mattresses
Info: sleeplogicusa.com
Created by SleepLogic, a leader in building mattresses that rejuvenate both body
and soul, ChiroSense beds reflect an emphasis on the spine and the central nervous
system in relation to overall daily health. Created in partnership with the International
Chiropractors Association (ICA), the ChiroSense ComfortTech 640 and ComfortTech
720 are designed for uniquely balanced sleep through exclusive zoned continuous
wire units designed to provide a more balanced, stable sleep surface. This increased
support is designed to keep the spine in the natural position and provide more
restorative sleep.
ChiroSense models also feature a patented SupportSense coil with a three-zoned
sleep surface for customized support. ChiroSense mattresses are equipped with
a neutral net, which reinforces where the weight is concentrated to provide support
where it is needed most, as well as an edge support system that expands the usable
sleep surface and provides a solid edge that will not sag.
Medic Ice
Info: (800) 827-9815 or MedicIce.com
Medic Ice, created by Straight Arrow Products, Inc., has recently received an
exclusive endorsement by the American Chiropractic Association (ACA), the leading
national association for the chiropractic profession. Medic Ice is a combination
of healing natural herbals, essential oils and key minerals, designed to soothe
pain associated with sore and aching muscles, muscle strain, backaches and stiffness.
The ACA chose Medic Ice for exclusive endorsement because of the product’s
convenient hands-free applicator, non-sticky, non-staining formula, quick absorption
and petroleum and mineral oil-free formula.
Wellness Media
The latest books, videos, and multimedia presentations for chiropractors
and wellness care professionals
Naomi’s Breakthrough Guide: 20 Choices to Transform Your Life
Info: simonsays.com and
available at bookstores
In her new book, Naomi Judd reveals the life secrets that helped get her through
the trials and tribulations detailed in her best-selling autobiography, Love
Can Build A Bridge. Naomi became a single mother at a young age and worked her
way through college, eventually earning a nursing degree after surviving an
abusive marriage. Realizing the dream of country music stardom with her daughter
Wynonna, and the film success of her youngest daughter Ashley, Naomi was forced
into retirement after being diagnosed with Hepatitis C, a potentially fatal
liver disease.
According to her new book, Naomi’s Breakthrough Guide, Naomi outlines
the 20 most important life choices that help people realize the control they
have over their lives, and give them the power to change its course, which include
investigating the past to move forward, ending the quest for perfection and
developing the eight characteristics of a strong survivor. The Breakthrough
Guide emphasizes that people really can change their lives for the better, regardless
of the mistakes, setbacks and health problems they have experienced.
Negotiating Your Commercial Lease
Info: self-counsel.com
This comprehensive book guides chiropractors and other small business professionals
through the nuts and bolts of negotiating and renegotiating commercial leases.
Written by Dale R. Willerton and published by Self-Counsel Press, Negotiating
Your Commercial Lease takes readers through all the steps of acquiring office
space, from finding the best location for a business to understanding a commercial
lease agreement and negotiating rent, lease terms and operating costs. Not just
for new business owners, Willerton’s book helps business professionals who
are already in a lease negotiate rent reductions, changes and future leases. Broken
up into 13 chapters organized by topic, the easy to use guide contains everything
a chiropractor needs to know about finding the property that will enable them
to launch the practice of their dreams.
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Chiropractic