Volume 30, Number 4

COVER STORY
The Bellins: Making Smart Choices
A successful chiropractic team discuss their winning strategies.
by Mark Farmer

FEATURES
"Chicken Soup" Author Mark Victor Hansen: The Master Motivator
An interview with the acclaimed author on motivation,
chiropractic success and the benefits of chiropractic care.
By James Panter

Peak Performers
Fine-tuned through adjustments, the University of Tennessee’s track team captures an NCAA championship.
By James Panter

LYCEUM
Bridging the Educational Gap
Chiropractors can assist in delivering needed care and vital health information to the world’s suffering people.
By Sid E. Williams, B.S., D.C.

FRESH FIRE, FRESH WIND
Expanding The World As A Visioncaster
Developing a mindset as a leader increases your ability to be successful and to run a thriving practice.
By William N. Willis, D.C.

SPECIAL SECTION: THE BUSINESS OF CHIROPRACTIC
The Four Essentials For Pediatric Practice Success
Cultivating a child-friendly environment requires staff training and creating an inviting aesthetic look.
By Stuart P. Warner, D.C., and Theresa M. Warner, D.C.

The Five Keys To Successful Insurance Collections
Paying attention to details can ensure more timely reimbursement for procedures performed.
By Lynette Contreni

Producing An Effective Business Plan
To increase your chances for practice success, doing research and preparing financial and
legal documents are vital.
By Pattie Stechschulte

Recyle, Repeat, Reuse: Leveraging Your Publicity
Innovative ways to get media exposure can educate more people about your professional services.
By Marilyn Ross

PROFILES IN PRACTICE SUCCESS
by Mark Farmer

The Bellins: Making Smart Choices

Dr. Rodney West: Practice Building Through Networks

Dr. Nina Robinson: The Neighborhood Chiropractor